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Problems with Profiling: |
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You don't own or control your profile |
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Someone else, not you, is profiting from your profile |
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Invasion of privacy |
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Difficult for you to access, modify or correct your information |
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Encourages junk mail and direct marketing for products you're
not interested in |
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Difficult to convey to marketers what information you actually
do want to see |
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Currently, you do not own or control your own profile. |
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You don't have to be a privacy advocate to appreciate how exposed
your personal information has become. If you're like most consumers,
you have been the target of intrusive marketing and a constant
barrage of irrelevant advertising messages. The average American
sees over 3,000 advertising messages a day.
If you fill out a warranty card, get divorced, buy a home, get
listed in a school directory, enter a sweepstakes, purchase an
item from a catalog, file an insurance claim, or perform a myriad
of other everyday activities, some company somewhere makes a record
of this fact and sells it to marketers for profit.
In today's world, your buying patterns, reading interests, political
affiliations, and travel and entertainment preferences are being
tracked. This data is entered into a database that can be filtered
to help marketers target you.
This contributes to a glut of mail and telemarketing calls you
don't want and to the commercial exploitation of your profile,
for which you get nothing in return.
Advertising is a vicious circle of waste and abuse. Consumers
are not receiving benefit from marketers when their personal data
is used and sold without their permission and marketers are wasting
money on advertisements that consumers don't want. |
